The rehabilitation of the historic Cruzcampo Factory in Seville

Heineken is revitalizing its historic Avenida de Andalucía complex in Seville, home to the iconic Spanish brand Cruzcampo since 1904. The restoration project has three objectives: increase headquarters capacity, restore the building’s historic charm, and introduce Cruzcampo to the local community. The project aligns with Heineken’s vision for the lands in Seville to have long-term economic, social, and cultural benefits. The revamped complex is an invitation for people to explore and engage with the legacy of Cruzcampo and the Heineken España Foundation.

Ayesa was selected by Heineken to oversee the project management which included project drafting and works management services to revitalize the hundred-and-nineteen-year-old campus. Our full scope encompasses project drafting, tender advice, participation in bid analysis, management of the operation’s deadlines and costs, as well as co-ordination of licenses.

The redevelopment project is focusing on two of the three buildings, namely Palomar and Mosaico, as well as the overall remodeling of the campus footprint to improve usage, connectivity, and user experience. As part of this, the old perimeter wall is being removed to allow greater public access. The Palomar building is a protected structure, and therefore, its characteristic historic façade is being preserved. The unused fermentation pools and tanks are being emptied to enable the Cruzcampo Foundation to use the space for internal purposes. The plan includes constructing new floors to increase the floor height and facilitate an auditorium with a capacity for 200 people, a co-working office space, and an exhibition room. The spaces have been assigned using the roof’s two-pitched configuration.  A glass curtain wall has been installed on the façade facing Avenida del Greco to allow natural light to flood into the building, making it more suitable for stakeholder use..

The Cruzcampo Foundation offices, along with a hospitality school, bar-restaurant, an auditorium, and Heineken’s IT offices, will be relocated from Palomar to the Mosaico building. The main aim of the renovation project is to expand the hospitality school’s available space, which will be accomplished by doubling the kitchen’s size to make it more visible, transforming the basement restaurant into an outdoor area, and incorporating a microbrewery. Additionally, the renovation will focus on preserving and highlighting the historical and heritage value of the building by restoring the existing brickwork, emphasizing the façade’s arches, and safeguarding the mosaic after which the building is named.

Expertise: Ayesa has extensive experience in project management and engineering, which allowed them to provide Heineken with valuable expertise and knowledge throughout the project.

Efficient Project Management: Ayesa’s project management skills ensured that the project was completed efficiently, on time, and within budget, reducing the overall cost and timeline of the project.

Sustainable Solutions: Ayesa incorporated sustainable solutions in the project, including the use of sustainable materials, energy-efficient systems, and eco-friendly designs, which aligned with Heineken’s commitment to sustainability.

Collaborative approach: Ayesa worked closely with Heineken throughout the project, maintaining open communication, and providing regular updates, ensuring that the project met Heineken’s expectations and goals.

Respect for Historic Fabric: Through their careful attention to the historic fabric of the buildings, Ayesa was able to create spaces that not only honor the buildings’ past but also serve as vibrant, modern hubs for education, culture, and hospitality.