Mercasa implements a more efficient and scalable business model thanks to Microsoft Dynamics 365

Mercasa is a state-owned enterprise belonging to Sociedad Estatal de Participaciones Industriales (51%) and the Ministry of Agriculture, Fisheries and Food (49%). It is the world’s largest public network of fresh food markets.

In accordance with its Strategic Plan 2025–2029, Mercasa is currently focused on becoming more sustainable and innovative, as well as adopting new business models that bring value to the entire value chain. One key aspect of this is digital transformation.

As part of this process, Mercasa entrusted Ayesa to implement Microsoft Dynamics 365, something that has brought AI and advanced automation to its day-to-day operations. This is allowing it to create a more efficient and scalable model to ensure it is ready to face the challenges that lie ahead.

Mercasa’s digital transformation project is based on Microsoft Dynamics 365, a platform that combines advanced enterprise management tools and the latest AI technology. Thanks to this innovative solution, the company can now anticipate trends and optimise resources, in addition to enhancing the experience of its stakeholders.

Furthermore, Copilot, a set of AI-powered features integrated into Microsoft Dynamics 365, has allowed Mercasa to automate repetitive tasks, such as managing contracts and generating financial reports. As a result, staff now have more time to focus on strategic decision-making.

Smart automation also means the company can react immediately to changes in the market, thereby ensuring the sustainability of its processes.

What’s more, by providing centralised access to data in real time as well as predictive analytics, Dynamics 365 allows for more effective planning. This has enabled Mercasa to increase the efficiency of its operations and reduce waste, thereby minimising its impact on the environment.

A number of specific solutions developed by Ayesa have also been implemented to work alongside Dynamics 365. These are:

• IB Real Estate 365: for optimising asset, contract and invoice management.
• IB Facturae and IB IRPF: for automating regulatory and tax compliance.
• IB Analytics with Power BI: for data-driven decision-making through advanced visualisation.

These tools have been key in allowing important processes to be integrated into the solution, thereby ensuring the success of Mercasa’s digital transformation.

The transition to a cloud solution has not only improved the efficiency of Mercasa’s operations; it has also underscored its commitment to sustainability, another key aspect of its strategic plan. As such, it has significantly reduced the amount of electricity it uses, in line with global sustainable development goals, in addition to optimising its supply chain and market management processes.

Thanks to Dynamics 365, Mercasa has transformed its operations, making them more efficient, connected and sustainable. Ultimately, the project has allowed Mercasa to cement its position as a leader in its sector, demonstrating how sustainability and innovation are the foundations on which any competitive and responsible company is built.