Ayesa Digital plans to increase its workforce by nearly 10% across all technology hubs by 2027

Antón Arriola, Chairman of Kutxabank and representative of the investor consortium, has visited the company and met with the executive team of the technology firm to reaffirm the commitment to talent and the strengthening of digital capabilities.

Upon completion of the transaction, Manu Baraza, currently Chief Operating Officer, will become the new Chief Executive Officer of Ayesa Digital. José Luis Manzanares will remain associated with the firm as Senior Advisor.

Ayesa Digital, a global provider of digital services, expects to increase its workforce by nearly 10% across all its technology hubs in line with business growth through 2027. This was announced by Antón Arriola, Chairman of Kutxabank and representative of the investor consortium that reached an agreement on December 31 to acquire the technology firm. The transaction is expected to close in the coming weeks, subject to the necessary approvals from the relevant authorities.

During a visit to the company, attended by José Luis Manzanares, CEO of Ayesa, and the consultancy’s senior executives, Arriola explained that the objective is “to promote a challenging and ambitious project for all the professionals who are part of the company.”

He also reaffirmed “confidence in the management team and the commitment to building an exciting future of growth together, in which Ayesa Digital will consolidate its position as one of the leading players in a strategic sector for industrial development and competitiveness.”

Regarding the company’s future, he stated that “our support also seeks to create new opportunities for talent, strengthen capabilities, and leverage scale, while maintaining our commitment to the company’s core markets.”

The shareholder stability provided by the consortium will contribute to the implementation of the strategic plan, focused on expanding the client portfolio and services to companies and institutions, with particular emphasis on artificial intelligence, cybersecurity, process automation, data management, and quantum computing.

It is worth noting that the project guarantees job continuity and opens up new opportunities for professionals in the technology sector. With 11,000 professionals and a well-established national and international network, the group will continue to promote highly qualified employment, encouraging training in digital skills and the creation of innovation- and development-related roles. In addition, it will strengthen the technology value chain and generate synergies with SMEs and startups, with the aim of reinforcing the industrial fabric and creating a positive economic impact.

New CEO

As part of the commitment to management continuity and confidence in the current leadership team, it has been announced that, upon completion of the transaction, Manu Baraza will become the new Chief Executive Officer of Ayesa Digital, while José Luis Manzanares will remain with the firm as Senior Advisor.

Baraza brings extensive experience in the technology sector and has been associated with the company for more than 25 years, holding various executive positions at both Ibermática and Ayesa.

“The Ayesa Digital team has built a work and collaboration ecosystem based on proximity and high-quality client service. In this new phase, we will rely on the same values of dedication and commitment as we continue to take on major challenges in growth, profitability, and transformation,” Baraza emphasized.

The investor consortium is composed of Indar Kartera (Kutxabank’s investment vehicle), Fundación BBK, the Basque Government—through Finkatuz (the investment arm of the Basque Finance Institute)—and Teknei (technology partner). In addition, Fundación Vital announced yesterday that it is also joining the project.