Grupo MAS boosts customer service with Salesforce, supported by Ayesa

The distribution company strengthens its digitalization strategy to offer a faster, more personalized and more sustainable service.

Grupo MAS, an Andalusian distribution company with a legacy spanning more than 50 years, has taken a decisive step in its digital transformation strategy by implementing Salesforce Service Cloud, the leading customer service management solution. The project was carried out in collaboration with Ayesa, a global IT services provider specializing in Salesforce solutions and technological modernization for large companies.

With this initiative, Grupo MAS centralizes all customer interactions on a single digital platform, enabling the company to enhance user experience and optimize incident and order management, offering a faster, more personalized and more efficient service.

Delia Pascual, Marketing and Sustainability Director at Grupo MAS, stated that: “The customer is at the heart of everything we do. With Salesforce, we take a quality leap in service, ensuring quicker responses and closer relationships. Moreover, this digitalization allows us to be more sustainable by reducing manual processes and relying on innovation to care for our environment and the people who trust us”.

Ayesa contributed its expert knowledge in Salesforce and its experience in executing digital projects for the retail sector, ensuring both technological integration and adoption by Grupo MAS´s customer service teams.

Antonio Galán, Director of the Consumer Market at Ayesa, emphasized: “It is a source of pride to collaborate with leading Andalusian companies like Grupo MAS, which strongly commit to innovation and sustainability. At Ayesa, we support their digital transformation with the conviction that well-applied technology is a key lever to improve customer experience and generate a positive impact on society”.