October 29, 2024
Ayesa transforms the way Brial manages its sales with IB Real Estate
The specialised solution, based on Dynamics 365 Customer Engagement, has significantly improved the real estate developer’s operations as well as its customer experience.
Thanks to the automation of processes and centralisation of information, Brial’s sales teams are now much more efficient.
Ayesa, a global provider of technology and engineering services, is supporting real estate developer Brial with its process of digital transformation. The aim is to streamline the management of its projects and enhance the experience it offers its customers. To do this, Ayesa has implemented Dynamics 365 Customer Engagement, along with its specialised real estate solution IB Real Estate.
The result is that Brial’s operations are now much more efficient, agile and responsive. The solution has also allowed the company to centralise all aspects related to the management of its real estate developments, from capturing leads through to closing sales.
Enrique Briceño, Brial board member, explains: ‘the solution generates detailed files for each development, in addition to automatically capturing potential clients from portals such as Fotocasa and Idealista. It also synchronises data held on the company’s CRM and ERP solutions, ensuring that the information held for each development is always up to date’.
IB Real Estate allows Brial to manage its operations more efficiently. Thanks to the automation of processes and centralisation of information, its sales teams are now able to better coordinate their work. This has resulted in significantly greater levels of efficiency. Furthermore, by having access to detailed information on customer preferences, the company is able to segment its marketing campaigns, thereby making them more effective.
Another advantage of the solution is that its integration with real estate portals allows Brial to respond more quickly to potential clients, something that has improved customer satisfaction and increased the chance of conversion.
‘The implementation of IB Real Estate clearly reflects Brial’s commitment to modernising and improving its operations. This process of digital transformation also cements its reputation as an innovative company able to respond effectively to changes in the real estate sector’, notes Enrique Briceño.
Ultimately, the digitalisation of Brial’s sales processes through advanced industry-specific solutions has allowed it to streamline its operations, improve its customer experience and strengthen its position in the highly competitive real estate market.
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